You are considering hiring a freelance student artist, amateur designer, or a fresh art school graduate online, because you have a project that needs to get done and you want the cheapest design rates and most affordable art services. So you’ve shopped a couple of agencies, contacted a few creative professionals, checked a few portfolio websites, but you thought their quote estimates had outrageous fees for a few drawings and paintings. You didn’t think commissioning an art and design specialist would take up so much of your budget. So to save on costs you even try to get help from your best friend’s uncle’s nephew who took an art class during his undergrad years, but he is unavailable, so you keep searching.
Then it happens…you find an artist! It’s a student artist or a talented amateur designer who does some freelance work. The freelancer has competitive pricing in the quote proposal email, and after a quick chat youre even able to negotiate the costs down even further.
Sounds like the best savings deal on paper, right? You possibly could be the next Nike who contracted a student artist to create their logo for $35 in 1971, which was/is a rare case indeed…maybe you can pull it off. its possible.
But the reality is, it almost never works out that way. And in the end, the whole process will cost you more than if you were to just outsource a professional artist and illustrator who has proven their ability to deliver results. Here’s why..
As graphic artist, when I’ve been hired to design a character logo for a customer, I always ask if they are aware of the difference between a vector logo vs raster logo. The top goal of any good designer should be to create a logo that can be used not just for today, but for any future product, merchandise, or purpose you might not be aware of yet. Part of that goal is the design, but the other portion is how the design is formatted.
So it is important that you know how to identify a vector logo vs. raster logos. You need to understand what benefits and challenges you might face and how you can prevent any problems which may arise in the future, because how your logo is created today will directly influence your ability to use it tomorrow. So when you do it once, you must make sure you get it done right the first time.
So how do we know what graphic format will be the best for your logo?
And how can we tell the difference between a vector logo vs a raster logo?